PETA

You don’t have to bet on dog fights or keep an alligator hostage in your basement to be guilty of animal cruelty. Everyday choices like what shampoo you use and how you clean your counters can harm animals. Animals are the victims of humans’ willful ignorance and unchecked superiority complex. So we created a test to make people confront their cruelty.

Young Ones One Show 2023 | Merit - Experiential

Young Ones One Show 2023 | Merit - Digital, Online & Mobile

Lowering Your Score

Once users learn their score, they will be directed to ways they can lower it.

A Chrome extension to flag bad choices.

An Amazon storefront to curate good ones.

AD: Kelsie Edwards & Michael Regan

CW: Morgan Conley & Ruby Kenney

Disclaimer: The pieces in this campaign were created solely for the purpose of the Young Ones Competition.
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